Press

Home / Press

How Hispanic Gen Z Will Change Everything

by Jose Villa Marketers have focused on millennials for nearly a decade, making them among the most-studied group of young adults. But as the tail end of millennials turn 21 and graduate from college, it’s time to turn our attention to next major consumer group – those under 21. While there is no agreement on their label or exact range of birth years, most demographers indicate they were born between 1995 and 2010. This currently puts the “Gen Z” consumers between 4 and 20 years old, with the marketing sweet spot between 12 and 18. While we will refer to them as Gen Z, other labels include iGen, Net Gen and Plurals. Gen Z is huge. According to the U.S. Census (March 2015), those under 20 represent 25.9% of the…
Read More
25% of Millennials are Spanish-Dominant Hispanics

25% of Millennials are Spanish-Dominant Hispanics

According to the most recent studies by Nielsen, 25% of U.S. Millennials are Spanish-dominant Hispanics/Latinos. Millennials are more "multicultural" than any previous generation. In the U.S., approximately 45% of that generation identify as Hispanic, African-American or Asian-American. And over a quarter of all U.S. Millennials are first-or second-generation immigrants-many of whom have strong ties to their global origins, according to "Hispanic Millennials Seek a Cultural Connection to Grocery", a report published in April of 2016. Check this out: the report states that "When it comes to grocery, Latino Millennials are true to their heritage, attracted by cultural touch stones of smell, taste and familiarity. At the national level, 61% of Hispanic Millennials say they have shopped at Hispanic supermarkets at least once over the past year." A report by Viant,…
Read More
N.J.’s World of Latino Cuisine trade show taps into $170B+ market

N.J.’s World of Latino Cuisine trade show taps into $170B+ market

It’s no wonder the two-day World of Latino Cuisine trade show in New Jersey has been steadily growing every year. It’s a place where $9 million deals get finalized, and it caters to the $170 billion Hispanic food and beverage market. While there are specialty food shows across the country, including neighboring New York, the Latino show is the largest catering to the Latino community in the country. The New Jersey event at the Meadowlands Exposition Center that started Wednesday has 150 exhibitors this year. And it has been growing every year, thanks to the food trends in the country, according to CEO William Colón. Since 2013, statistics about the food industry have shown that Hispanic foods have become more mainstream. For example, according to the Latino Cuisine website, salsa…
Read More

Ever think about where your Spanish rice comes from?

Workers at Y International in Lyndhurst, NJ, repackage boxes of American food products ahead of shipments bound for the Middle East. Credit: Steven Davy/PRI Not long ago, Saveur Magazine dubbed New Jersey the most “edible state” in the country, with a food culture more rich and diverse than California or New York. A nice feather in the cap for the state. But going beyond accolades for dishes served up in restaurants, New Jersey is also working to distinguish itself as the nation’s center for the import and export of food.<!--more--> “We have nearly 2,000 food businesses in our state,” says Michelle Brown, president of Choose New Jersey, an industry-funded non-profit that tries to attract business. “We have more than 190 world headquarters of food companies in our state.” One of…
Read More

Food Facts and the Latino Market

By the year 2040, Latinos are projected to account for 30.2% of the total US population (124 million) up from 16% in 2010 (2013 US Census Report). From year 2000 to 2015, the Latino population rose 60% to 57 million. (2015 US Census Report) In 2013, one out of every 4 new births in the US occurred in Latino families. (2013 US Census Report) In 2016, Latino purchasing power represented $1.7 trillion dollars,  up from $489 billion in 2000.  (Selig Center for Economic Growth) In 2017, the U.S. Latino purchasing power is bigger than the individual economies of </strong><strong>Russia, India, Spain or Italy. The average Latino household percentage of income spent on groceries is 29% higher than non-Latino households. (2013 NPD Group Report). Food Facts (2013 IRI report: “Changing Demographics…
Read More

Latinos to Increase Their Spending in Foodservice

A new study by Technomic, shows that, with incomes raising, Latinos are visiting restaurants more often, and broadening the types of restaurants they visit. The study found: ---62% of Latinos expect their personal financial situation to improve next year. ---54% of Spanish-dominant Latinos say they are now more likely to visit restaurants compared to 2015 Latinos in the U.S. boast a purchasing power of close to $2 trillion USD, bigger than some of the largest economies in the world. The study is available at www.technomic.com
Read More

NEW PARTNER: SudAmerica Business Group

Newark, NJ.—Bill Colón, CEO of the World of the Latino Cuisine announced a partnership with SudAmerica Business Group to promote and market the trade show outside of the United States. “We are extremely pleased to announce we have reached an agreement with Sudamerica Business Group, as our exclusive marketing partner in South America, the Caribbean, Central America and Europe for the trade show. This action will add a great marketing arm to our efforts and will ensure our growth”, said Mr. Colón. The SudAmerica Business Group publishes  www.diarioretailsudamericabusiness.com an online business publication. This fine publication is active in 32 countries covering South &amp; Central America, the Caribbean and Europe. Right now the publication offering special advertising rates for companies exhibiting at the trade show. All companies, however, are welcome to…
Read More