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The National Grocers Association Show (NGA Show) held this past February, at Caesars Forum Convention Center in Las Vegas, Nevada, was an outstanding success.

The NGA Show is the premier event of the grocery industry, and over the course of three and a half days, attendees attended more than 50 education workshops and visited an EXPO floor with hundreds of exhibitors. The show was designed to optimize business relationships between manufacturers, service providers and retail and wholesale customers. Buyers spent a collective $545 million at the show. Over 2,700 independent supermarket owners, senior executives, and buyers, attended the show.

In addition to its traditional exhibitor pavilion, The World of the Latino Cuisine presented a well-attended educational session on “Marketing to Hispanic Shoppers” and organized culinary presentations by world renown international chefs.

Do not miss this show!  On 2023 the show returns to the Caesars Forum Convention Center February 26-28, 2023. You can act now and reserve your booth space at the World of the Latino Cuisine Pavilion, as an Early Bird registrant. Act now and save!

To promptly reserve you booth, click here for the floorplan and click here for the registration form. Write to us at for detailed booth information and discounted prices, and visit for general information.

Connect with your Hispanic Consumers!

Facts About the Hispanic Market in the United States

The Hispanic, Latino, or LatinX market if you will, is a growing segment of the food & beverage industry with over 60 million consumers, as confirmed by the 2020 U.S. Census. According to the report from Nielsen, “Cultural connectivity transformed. How Latinos are connecting while social distancing”, there are over 62.3 million Hispanics living in the USA, representing close to 20% of the U.S. population. Their median age is 28, so they are swiftly approaching their peak earning years. From 2010 to 2019, Hispanics’ buying power increased 69% compared with 41% of non-Hispanics. Over the past 6 years in the USA, Hispanics accounted for 75% of all U.S. labor force growth.

Questions Retailers Should Ask

Is your retail establishment, convenience store, supermarket, or grocery store (s) successfully selling to your current Hispanic customers, or can you do better?

Is your store neighborhood changing, with more Hispanics moving in? If so, do you know which Hispanic cultural group or groups are coming in? Are you finding out that it is not enough to carry one brand, say Goya, to satisfy your Hispanic customers?

Do you have the “correct” products mix on your supermarket shelves to respond to the needs of Latinos in general and to the specific Hispanic sub-segment in your neighborhood?

Are you losing customers to surrounding bodegas?

Our Services

The World of the Latino Cuisine, Inc. (WLC) is a Hispanic and woman owned company with vast experience in connecting mainstream food & beverage manufacturers, wholesalers, and distributors with the Hispanic market.

WLC operates trade shows in the industry, and, annually, organizes and operates a pavilion of the National Grocers Association (NGA) Show.

WLC will provide consulting services to connect you to your specific Hispanic market, identify pertinent subgroups, identify the grocery items you must have on your shelves, and assist you in sourcing products which match your market. The purpose of the consultancy is to assist you in growing your sales by maximizing your offer to your customers.

Those services include:

  • Researching your specific geographical area, and identifying your target market
  • Matching your specific subgroups with the items/products you are already selling, and identifying brands that must be on your shelves
  • Assist your company in sourcing those items/products which have been identified by identifying producers and/or distributors of those items/products near your area
  • Periodically evaluating the mix of items/products to ensure continued sales and growth.

Take Advantage of the Latino Food Show


Expose your product to an international audience.

Stand Out

Exhibit your best and guarantee the best!


Explore the hidden wonders of the Latino Cuisine.