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Join Us at the 2024 NGA Show in Las Vegas!

YES! This year we are continuing our partnership-for the eighth consecutive year-with the National Grocers Association/Clarion Events and participating with a full pavilion at the NGA Show. The show will be held March 10-12, 2024, at Caesars Forum Convention Center in Las Vegas (  The Latino Cuisine, Caribbean and International Pavilion is totally sold out.

This year’s fine exhibitors include: La Preferida, Inc., Cielo Fresh Foods, Carnes Ribe US, Inc, GoVerden US, Inc., Able Dairies of Mexico, Thai Global Beverages, Inc, El Chilar/Lisy Orale, TUCOCINA, API+, Family Food Distributors, Inc, Chef Merito, RP Foods, LLC, Caribbean Food Delights, Los Pericos Food Products, and Big Fish International.

There is no better place than the NGA Show to find face-to-face networking opportunities with influential decision makers. From world-renowned keynote and general session speakers to top-rated entertainment, The NGA Show is one of the premier events of the grocery industry. Over the course of two and a half days, attendees have the chance to attend more than 65 education workshops and visit an EXPO floor with close to 400 exhibitors, designed to optimize business relationships between manufacturers, service providers and retail and wholesale customers. Buyers plan to spend a collective $600 million at the show. Each year, over 5,000 independent supermarket owners, senior executives, and buyers attend the show.

Exhibit booth spaces are offered at special discounted prices at our pavilion.

The next show is on February 27-29, 2025, at the same venue in Las Vegas.

If you would like to join us at our expanded pavilion in 2025, visit for general information, and write to us at for detailed booth information and discounted prices.

Connect with your Hispanic Consumers!

Facts About the Hispanic Market in the United States

The Hispanic, Latino, or LatinX market if you will, is a growing segment of the food & beverage industry with over 60 million consumers, as confirmed by the 2020 U.S. Census. According to the report from Nielsen, “Cultural connectivity transformed. How Latinos are connecting while social distancing”, there are over 62.3 million Hispanics living in the USA, representing close to 20% of the U.S. population. Their median age is 28, so they are swiftly approaching their peak earning years. From 2010 to 2019, Hispanics’ buying power increased 69% compared with 41% of non-Hispanics. Over the past 6 years in the USA, Hispanics accounted for 75% of all U.S. labor force growth.

Questions Retailers Should Ask

Is your retail establishment, convenience store, supermarket, or grocery store (s) successfully selling to your current Hispanic customers, or can you do better?

Is your store neighborhood changing, with more Hispanics moving in? If so, do you know which Hispanic cultural group or groups are coming in? Are you finding out that it is not enough to carry one brand, say Goya, to satisfy your Hispanic customers?

Do you have the “correct” products mix on your supermarket shelves to respond to the needs of Latinos in general and to the specific Hispanic sub-segment in your neighborhood?

Are you losing customers to surrounding bodegas?

Our Services

The World of the Latino Cuisine, Inc. (WLC) is a Hispanic and woman owned company with vast experience in connecting mainstream food & beverage manufacturers, wholesalers, and distributors with the Hispanic market.

WLC operates trade shows in the industry, and, annually, organizes and operates a pavilion of the National Grocers Association (NGA) Show.

WLC will provide consulting services to connect you to your specific Hispanic market, identify pertinent subgroups, identify the grocery items you must have on your shelves, and assist you in sourcing products which match your market. The purpose of the consultancy is to assist you in growing your sales by maximizing your offer to your customers.

Those services include:

  • Researching your specific geographical area, and identifying your target market
  • Matching your specific subgroups with the items/products you are already selling, and identifying brands that must be on your shelves
  • Assist your company in sourcing those items/products which have been identified by identifying producers and/or distributors of those items/products near your area
  • Periodically evaluating the mix of items/products to ensure continued sales and growth.

Take Advantage of the Latino Food Show


Expose your product to an international audience.

Stand Out

Exhibit your best and guarantee the best!


Explore the hidden wonders of the Latino Cuisine.