Connect with your Hispanic Consumers!
Facts About the Hispanic Market in the United States
The Hispanic, Latino, or LatinX market if you will, is a growing segment of the food & beverage industry with over 60 million consumers, as confirmed by the 2020 U.S. Census. According to the report from Nielsen, “Cultural connectivity transformed. How Latinos are connecting while social distancing”, there are over 62.3 million Hispanics living in the USA, representing close to 20% of the U.S. population. Their median age is 28, so they are swiftly approaching their peak earning years. From 2010 to 2019, Hispanics’ buying power increased 69% compared with 41% of non-Hispanics. Over the past 6 years in the USA, Hispanics accounted for 75% of all U.S. labor force growth.
Questions Retailers Should Ask
Is your retail establishment, convenience store, supermarket, or grocery store (s) successfully selling to your current Hispanic customers, or can you do better?
Is your store neighborhood changing, with more Hispanics moving in? If so, do you know which Hispanic cultural group or groups are coming in? Are you finding out that it is not enough to carry one brand, say Goya, to satisfy your Hispanic customers?
Do you have the “correct” products mix on your supermarket shelves to respond to the needs of Latinos in general and to the specific Hispanic sub-segment in your neighborhood?
Are you losing customers to surrounding bodegas?
The World of the Latino Cuisine, Inc. (WLC) is a Hispanic and woman owned company with vast experience in connecting mainstream food & beverage manufacturers, wholesalers, and distributors with the Hispanic market.
WLC operates trade shows in the industry, and, annually, organizes and operates a pavilion of the National Grocers Association (NGA) Show.
WLC will provide consulting services to connect you to your specific Hispanic market, identify pertinent subgroups, identify the grocery items you must have on your shelves, and assist you in sourcing products which match your market. The purpose of the consultancy is to assist you in growing your sales by maximizing your offer to your customers.
Those services include:
- Researching your specific geographical area, and identifying your target market
- Matching your specific subgroups with the items/products you are already selling, and identifying brands that must be on your shelves
- Assist your company in sourcing those items/products which have been identified by identifying producers and/or distributors of those items/products near your area
- Periodically evaluating the mix of items/products to ensure continued sales and growth.
Great News This Year 2021!
We continue to be grateful to our supporters and friends who are looking forward –as we do—to the resumption of our Latino Food Show and the Latino Food & Wine Festival in 2022.
In the meantime, the World of the Latino Cuisine will be active this year participating with a full pavilion at the National Grocers Association Show (NGA Show) this September 19-21, 2021 at the Paris Hotel & Casino in Las Vegas, Nevada.
There is no better place to find face-to-face networking opportunities with influential decision makers. From world-renowned keynote and general session speakers to top-rated entertainment, The NGA Show is the premier event of the grocery industry. Over the course of three and a half days, attendees have the chance to attend more than 65 education workshops and visit an EXPO floor with close to 400 exhibitors, designed to optimize business relationships between manufacturers, service providers and retail and wholesale customers. Buyers plan to spend a collective $545 million at the show. Each year, over 3,500 independent supermarket owners, senior executives, and buyers, attend the show.
Exhibit booth spaces are offered at special discounted prices at the World of the Latino Cuisine Pavilion at the NGA Show.
If you would like to join us at our pavilion at the NGA this September, write to us at firstname.lastname@example.org for detailed booth information and prices, and visit www.thengashow.com for general information.