Food Facts and the Latino Market

By the year 2040, Latinos are projected to account for 30.2% of the total US population (124 million) up from 16% in 2010 (2013 US Census Report).

From year 2000 to 2012, the Latino population rose 48% to 53 million. (2013 US Census Report)

In 2013, one out of every 4 new births in the US occurred in Latino families. (2013 US Census Report)

In 2012, Latino purchasing power represented $1.2 trillion dollars,  up from $489 billion in 2000.  (Selig Center for Economic Growth)

The average Latino household percentage of income spent on groceries is 29% higher than non-Latino households. (2013 NPD Group Report).

Food Facts (2013 IRI report: “Changing Demographics creates Major Changes in Food Purchases”

  • Salsa is the number one selling condiment in the world, and outsells ketchup 2 to 1
  • Tortillas outsell both hotdog and hamburger buns combined
  • Tacos and burritos are no longer considered ethnic, and have become as main stream as pizza and spaghetti to the general American public
  • Tortilla chips outsell potato chips